The founders of H&W Marketing have been helping start-ups with their marketing since 2016. The way we can help you will naturally depend on what you have already done, your business goals, and the marketing budget that you have available. Below are four typical scenarios that we often encounter.
1. Getting on the Ladder
The entrepreneur may know exactly what he or she wants to do, but has little or no money to spend on marketing. While this is not an ideal position, it is surprising how many free-of-charge marketing resources are available for those who are able and willing to put the basics in place themselves.
2. Priming the Pump
In this case, the entrepreneur already has a company, a product and a website but now needs sales that can help fund a more substantial marketing plan that is the next milestone towards growth. We can create cost-effective campaigns for organic lead generation as the first step on a marketing roadmap that leads to a prosperous future.
3. Full Marketing Support
Many entrepreneurs have a product or service they want to offer but often lack the necessary skills to effectively bring it to market. No problem – our Full Marketing Support package has you covered!
Working closely with you, we help to finalise your offering, devise the messaging that goes with it, build your on-line presence and execute campaigns to generate leads and grow sales.
Optionally, we can include knowledge transfer sessions for entrepreneurs who want to enhance their own marketing skills and capabilities. We can also help you with company set-up and raising capital if that is needed.
4. High RoI Marketing
This is typically applicable to businesses that have a steady flow of sales and are looking to drive growth to the next level or to launch new product lines.
We help build streamlined marketing strategies that fully leverage your online presence and allow you to engage more comprehensively with new and existing customers alike.
Our focus is consistently on maximising the RoI for the marketing spend that you are prepared to make. For example, if you spend $1 on marketing and get $1.50 back in profit, why would you limit the money that you put into marketing?